Category: TECHCRUNCH


Google DoodleIt seems that one of Google’s latest doodles, a homage to the 25th anniversary of the discovery of Buckyballs was, as we suspected, too clever by half. Two, presumably, unintentional consequences have emerged: costing Google’s users money, while making a heck of a lot of cash for the maker of the Buckyballs desktoy overnight.

The way the doodle itself had been designed put a very heavy load on users’ computers, increasing power consumption at a cost to those users, as well as causing many a browser crash. That’s kind of clumsy and, arguably, irresponsible when you consider how many people have Google as their browser’s default start page.

But more bizarrely was another side effect, which surely Google must have anticipated: sending a massive amount of traffic to GetBuckyballs.com, a site that sells the Buckyballs desktoy, described as “a set of building spheres containing 216 powerful Rare Earth magnets that can be shaped, molded, torn apart and snapped together in unlimited ways.”

That’s because clicking on Google’s doodle brought up search results for “Buckyballs”, and GetBuckyballs.com was one of the top results, sending over 2,000,000+ unique visitors to the site and generating 10,000 unit sales in a single day. Which translates to more than $250,000 in revenue, at least according to the announcement the online retailer distributed today.

That’s one way of making your search engine positioning efforts pay off – but it’s certainly a rare occasion to see Google lending such a big virtual hand.



Popularity: unranked [?]

Amie Street is one of those startups that just got me – love at first site if you will. I first discovered them in 2006, calling it an awesome new music model. Artists upload songs and those songs are free to download to start. As more downloads occur the price goes up. A cent, fifty cents, etc., up to $1.

The price of the song is an indication of how good it is, as friends share the good stuff with others.

Over time a lot of artists tried out the service, songs were downloaded over 10 million times, and the company raised venture capital from Amazon and others.

And today, the company will announce that Amazon has acquired the Amie Street business. Going forward the team will focus on Songza, which they acquired in 2009.

Amazon will redirect Amie Street to a new cobranded Amie Street/Amazon Music Service site and give users a $5 coupon to purchase songs on Amazon. But while the users and the brand are being acquired, Amazon will most likely ditch the business model, say the founders (stressing that they don’t know for sure).

Much like imeem’s acquisition by MySpace, this is more of a traffic acquisition than anything else. The terms of the deal aren’t being disclosed.

The team seems bullish on Songza, which lets users create custom playlists/radio stations and share them with friends. Since relaunching less than a month ago 20,000 stations have been created and some users are listening for an average of half an hour at a time. Here’s a station that Yelp employees in Miami created, for example.

RIP Amie Street. I once had you on the list of products I couldn’t live without. Somehow, I’ll have to find a way to move on. And I’m looking forward to seeing how Songza evolves.



Popularity: unranked [?]

We originally wrote about ZumoCast, a new cloud storage service, brought to us from the folks who brought us Zumodrive. ZumoCast’s application streams music, videos and files directly from your home desktop computer to another Internet connected device. Today, the startup’s free iPhone and iPad app is available in the App Store.

ZumoCast is the brainchild of Y Combinator startup Zecter, which also launched a cloud storage service Zumodrive. Zumodrive creates a drive on your device that is synced to the cloud. But instead of syncing those files with all of your other devices, Zumodrive tricks the file system into thinking those cloud-stored files are local, and streams them from the cloud when you open or access them. HP has tapped Zecter to provide a cloud storage app on netbook devices and Zumodrive offers a number of mobile products.

ZumoCast was launched as a way to avoid cloud storage costs on multiple devices. Via the web and new iPhone app, you install ZumoCast on your devices and tell it what files to make available to the app. You can then stream those files directly from your main computer on your iPad or iPhone. The app allows you to stream video and allows users to play their entire iTunes libraries from their iPads and iPhones. You can also download your videos, music, and other files directly to your devices so you can enjoy them later, even if you are offline.

The app essentially turns your computer into a personal cloud server that streams your media libraries to your mobile devices upon demand. And it eliminates the cloud when syncing video and music on devices. And the service is free, with ZumoCast planning to offer a freemium option in the future.

CEO David Zhao says they use the same technology behind ZumoDrive to automatically adjust for bandwidth fluctuation, and transcoding on the fly means most file types, as long as they don’t have DRM, stream fine.

While Apple’s iTunes products may compete with ZumoCast, Zhao maintains that Apple’s offerings are more oriented towards sharing around the home. He counters that ZumoCast is meant for both home sharing and being able to access and stream files on your devices while you travel or are away from your home computer.



Popularity: unranked [?]

Did you know eight out of ten women wear the wrong bra size? Of course you didn’t. Now, thanks to Israeli iPhone app dev house, Digital Relations, you can celebrate the Jewish New Year with the correct support your loved ones’ bosoms need. Say hello to FITS, the iPhone app that helps you measure breast size. Happy new year indeed!

The story behind the app is that one of the developers at Digital Relations had an “embarrassing session with the saleswoman at the bra-shop”. As he made his cowardly escape, and evidently being a full-fledged dork, he thought to himself “hey, there should be an app for exactly these situations.”

You can either use a frontal photo, or a combination of one frontal and one profile photo. In both cases you can either take the shot on the spot, or browse your iPhone’s photo gallery. You then need to size and position a female silhouette over the body of the woman whose breasts you’re trying to measure. The next step is to superimpose a pink bra over the bust. Then you need to enter height and you’re done.

Bra sizes are given in five standard measurements systems: US, UK, AUS, EU & FR.

I can’t say I thoroughly tested the app, but I tried it out thanks to the kind indulgence of a friend who requested only to be known as ‘Jessica’. See her photo above.

No need to take this app too seriously of course… Just a bunch of geeks developing a dorky iPhone app that could be a hit with frat guys. Sometimes, putting a smile on people’s faces is good enough. Better yet when you can also put a cartoon character over their bodies.

You can download FITS, here for $0.99. Remember, beads not included.

Shana Tova everyone!



Popularity: unranked [?]

Symantec this morning released two new security software products, Norton AntiVirus 2011 and Norton Internet Security 2011.

Coinciding with the release, the company has also published its latest cybercrime report, dubbed The Norton Cybercrime Report: The Human Impact. The company claims two-thirds (65 percent) of global Internet users have already fallen victim to cybercrimes, which includes computer viruses, online credit card fraud and identity theft.

I’ll say it right off the bat: Symantec just so happens to sell security software, and they have new products to promote, so it’s in their best interest to scare people into awareness and try and push them into purchasing mode. Take any research findings from commercial companies with a big grain of salt, always.

That said, cybercrime is prevalent, there’s no question about that. I can imagine the 65 percent of global Internet users is likely close to the truth, and suspect that percentage to increase for the foreseeable future.

Zooming in on nations, Symantec claims almost three-quarters (73 percent) of U.S. Web surfers have fallen victim to cybercrimes, ranking it third according to Symantec (fourth according to myself), behind China (83 percent) and Brazil and India (both 76 percent).

The company also surveyed 7,000 Web users in order to assess the emotional impact of cybercrime. The study shows that victims’ strongest reactions are feeling angry (58 percent), annoyed (51 percent) and cheated (40 percent), and in many cases, they blame themselves for being attacked.

Only 3 percent don’t think it will happen to them, and nearly 80 percent do not expect cybercriminals to be brought to justice, which Symantec says ironically results in a reluctance to take action and a sense of helplessness.

Only half (51 percent) of adults saying they would change their behavior if they became a victim. Fewer than half (44 percent) reported the crime to the police.

Also, nearly half of respondents assume it’s legal to download a content such as music and movies without paying, which Symantec posits opens people up to a range of security threats.

Again, Symantec wants you to buy Norton products, but it’d be foolish to dismiss that cybercrime is a genuine security threat, and a growing one at that. Buy (or use any free) security software you wish if you haven’t already done so, and make sure to update it regularly – it’s worth the money and hassle. And if you do get hit with a virus or malware, or fall victim to identity theft, sexual predation or credit card fraud, report it to the authorities.

There’s no way cybercrimes are going to be stopped any time soon, but we should at least try and stop making it easier for scammers by not taking action.



Popularity: unranked [?]

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